Jessie Ford joined the CMA team in 2011. She works out of the Ohio office as a graphic designer. She has a passion for communicating eye-catching, appealing and direct messages visually to an audience. Most of all, she loves to design materials that serve as tools for promoting education and information in bright, bold and simplistic ways. To Jessie, design should never be complicated or confusing, it should always communicate clearly.
Before CMA, Jessie spent three years as a graphic designer for the Ohio Farm Bureau Federation, learning many different aspects of the agriculture industry and how to design for both farmer and consumer audiences. Most recently she worked as a designer for a marketing agency in Columbus.
Jessie has expertise in print design, publication layout, marketing, advertising, corporate identity and branding. She created the design and layout of the Ohio Farm Bureau’s Guide to Social Media, which won 1st place for “Best Communications Tool” at the 2010 American Farm Bureau Federation PR Conference Awards.
Jessie holds a Bachelor of Science in Visual Communication from Ohio University, where she majored in publication design. In her spare time, she holds memberships and competes in horse shows within the American Quarter Horse Association and National Barrel Horse Association. Her favorite food is chicken tenders, which must be served with sweet tea.
What did you want to be when you were growing up?
I wanted to be an author and illustrator for children’s books (which I would still love to be, one day). I was always writing, drawing and creating (something) when I was a little girl. Those “early” design interests and skills were then developed further through years of art lessons and being the editor-in-chief of my high school newspaper. I think it only makes sense that I ended up with a career in visual communication.
If you could give the world one piece of advice, what would it be?
Always keep in mind this simple truth: “It is what it is.” Sometimes you just have to “let it be” and trust that things in life often work out as they should, in the end. Worrying does not accomplish anything.
What’s your claim to fame?
I am a four-time All-American Quarter Horse Congress Champion, which is the largest, single-breed horse show in the world. It’s held in my “backyard” — Columbus, Ohio, every October and I earned those wins on a special horse my family has owned for 20 years, who was inducted into the National Pole Bending Hall of Fame in 2011. He’s more famous than me, by far!
What’s the most interesting fact about you?
Most people would never know that I have two stainless steel rods in my back (along with an array of screws, bolts and wires) as a result of a major spinal fusion surgery that I underwent when I was 17. I have scoliosis and my spine used to be shaped like an “S” — literally! The rods are in place to keep my spine straight. My scar is pretty awesome, although I have yet to set off any metal detectors at airports, which is slightly disappointing.
View Jessie’s Work
Click each piece to view a larger version.