CMA Blog

7 Takeaways from the Ragan Communications Social Media Roundtable

Last week, I was fully immersed for two days in all things social media. As in, way more than I am on a regular day. I attended a social media roundtable event in Chicago, hosted by Mark Ragan, CEO at Ragan …


5 High-Scoring Ad Tactics at the Brand Bowl

I admit it: I tuned into the Brand Bowl last night—the Super Bowl was just some added entertainment. Especially when the Seahawks really began their brutal beating of the Broncos during the first minute of the second half, there was …


How “Weathering” a Crisis is Like a Winter Storm

The recent “polar vortex” consumed much of the U.S. in its grip. From school closings to traffic pileups to record-setting cold temperatures, there was no question this was a crisis to be “weathered.” Getting through one of the worst winter …


Happy Holidays from CMA!

Instead of sending gifts to our friends and clients this holiday season, CMA made a contribution to Heifer International in your honor. Your contribution includes two heifers, two llamas, two sheep, two goats, two pigs, a flock of chicks, a …


Changing the World One Post at a Time: How to Develop a Blogger Engagement Strategy

Communicators, marketer and advertisers are operating in a whole new landscape. No longer can the advertiser create an over-produced commercial, the PR professional crank out a news release, or the marketer package a killer product deal and call it good. …


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