CMA introduced years ago the principle of communicating with target audiences through the use of shared values. This new approach was born from our revolutionary trust research that proves confidence, or shared values, is three- to five-times more important than demonstrating competence (technical ability) in building consumer trust.

We also believe a sustainable food system is…

• grounded in ethics,
• verified by scientific evidence and
• economically viable.

Because when these three elements are balanced, we can have systems that are sustainable and supported by stakeholders across the food system.

To learn more about the proprietary models developed and used by CMA, click on a tab to the left.